Friday, May 16, 2008

R.I.P Eastside

Some months ago we were saddened to hear that one of our sponsors, Eastside Cycles in Petaluma, closed its doors for good. Owner John Muela opened Eastside in 1999 and moved the shop to the heart of downtown in December of '06. If you were to take a tour of Petaluma's downtown you probably couldn't have found a better location than where Eastside ended up. As luck (or lack thereof) would have it, his landlord raised his already stiff rent about 100% and made keeping the shop afloat next to impossible.
"We gave it our all and made some great friends over the years. That is what I will miss most." John told me. I saw firsthand what John tried to do for the local scene; sponsoring his own team, planning a local crit (that the city squashed because of politics), helping out the Soulcraft Team with mechanical work, and just being an all around good guy. We just wanted to say, "Thank you John", for all your help and for having the balls to chase a dream.

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